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Yılmaz UCA
The Head of the Chamber of Jewellers

We are setting higher standars for the JEWEX Fair

Dear colleagues,

The 4th of the Jewex Fair of Engagement Ring, Gold, Jewellery, Silver Jewellery and Watch is going to be held in 3 - 6 February 2012. JEWEX Fair having a great importance for us as it is the single Fair Organization that brings the sector together in our region set higher standards. Therefore, we are looking forward to 4th Fair Organization with a greater excitement and hope.

The Aegean, especially Izmir is of a great importance for the jewelry sector. Our region, where we broke grounds in this sector throughout history, is the most important production and marketing center of Turkey after Istanbul. We added more to this feature with the works we performed last year.

Firstly, the action of Western Anatolia Jewelry Union that we started on November 2010 paved the way for jewelry profession in Turkey to meet under the roof of unity and solidarity. The torch that we lighted in Izmir is lightening all over Turkey now. We are looking for the ways to explain to the ones managing us that this is a sector, and we want to solve the problems about our profession and also set a higher standard to this by coming together with our colleagues from different regions in different cities.

We witnessed the first effects of these works in the JEWEX 2011 Fair. In the fair we organized right after the Western Anatolian Jewelry Union made a start, JEWEX is no longer the fair of Aegean region but Turkey’s now. We hosted our colleagues from different regions and cities of Turkey such as Antalya, Eskişehir, Kütahya, Balıkesir, Urfa, Adiyaman, Diyarbakır, Gaziantep, Kayseri, Adana, Manisa, Isparta, Denizli, Usak, and especially Istanbul and Ankara in JEWEX. We cooperated commercially and traded with them. I believe that the efforts started right after the fair to unite throughout the country will bring JEWEX 2012 to a more different condition as our fair became one of the meeting platforms of Turkish jewelry now. It undertook a different mission apart from the commercial expectations and purposes.

We experienced the first effects of these works last year. Our exhibitors added new dimensions to their promotions with the stand arrangements, the samples of which we saw in the overseas fairs, and special collections. Since the arrangements made by the Genciz Fair Organization that organized the fair received appreciation, JEWEX had both exhibitors and visitors experience a nice fair period.

As a sector we aimed at making the JEWEX fair a more active and successful organization comparing to the last year and set higher standards each year. In this sense, as the Chamber of Jewellers of Izmir, we are staying in touch with the representatives of the sector and chambers in various cities. As far as we observed in the JEWEX 2011, our fair was no longer a meeting platform for the companies in the Aegean region but also a place where all the regions in Turkey met. This meeting will range up more this year.

I wish you all a nice fair period...


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